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Terms of Service

Last updated: July 2, 2026

Wishwell helps friends and family turn their photos and letters into a keepsake book and a web slideshow for someone they love. These terms are the agreement between you and Wishwell [operated by: legal entity name to be completed before launch] ("Wishwell," "we," "us") whenever you use Wishwell, whether you are the organizer who starts a project, a well-wisher who adds a photo and a letter, or the honoree enjoying the result.

We have tried to write them the way we write everything else: plainly. If anything is unclear, ask us before you agree to it.

1. Your account

Organizers create an account to start and manage a Wishwell. Well-wishers do not need an account; they contribute through the well link the organizer shares.

  • Give us accurate information, including a real email we can reach you at.
  • Keep your sign-in method to yourself. You are responsible for what happens under your account.
  • You must be at least 18, or the age of majority where you live, to create an account and to purchase.
  • Tell us right away if you think someone else has gotten into your account.

2. Your wishes, photos, and letters stay yours

Everything contributed to a Wishwell belongs to the people who made it. We claim no ownership of your photos, letters, or captions, ever.

So that we can do our job, you grant Wishwell a limited, non-exclusive license to host, store, back up, resize, format, print, and display what you contribute, solely to produce and deliver that project's book, printable download, and slideshow. That is the whole purpose of the license. It does not let us use your photos or letters in our marketing, sell them, or share them beyond the service providers who help us make and ship the book. The license ends when the material is deleted under our Data Retention Policy or at your request, except for copies already printed or lawfully retained in routine backups.

By contributing, you promise that you have the right to share what you upload: the photos are yours to give, and you have thought about the people who appear in them. If someone asks us to remove a photo of themselves, we may do so.

3. Acceptable use

A Wishwell is a gift for someone. Treat it that way. You agree not to upload or write anything that:

  • is unlawful, or infringes someone else's copyright, trademark, or privacy rights;
  • is hateful, harassing, threatening, or intended to humiliate the honoree or anyone else;
  • is sexually explicit, or involves a minor in any inappropriate way;
  • contains malware, scraping tools, or anything meant to probe or disrupt the service; or
  • impersonates another person.

Organizers approve wishes before they appear in the book or slideshow, and we may remove material or suspend projects that break these rules.

4. Tiers, payments, and refunds

The Slideshow tier is free. The paid tiers (Printable, Keepsake, and Heirloom) are described, with current prices, on our pricing page, which is part of these terms.

  • Payments are processed by Stripe. Your card details go to Stripe, never to us; we never see or store card numbers.
  • Charges appear on your statement as WISHWELL BOOKS.
  • Refunds: if we have not started printing or design work, contact us and we will make it right, up to a full refund. Once a book is in print it cannot be unprinted, so refunds after that point cover defects and our mistakes (wrong pages, damaged copies, printing errors), which we will reprint or refund. The exact refund terms for each tier are on the pricing page.

5. Printing and delivery

Printed books are produced and shipped by a third-party print partner. We choose partners carefully, but printing and shipping timelines are estimates, not guarantees. Milestone dates matter to us as much as they do to you: we show you the timeline before you pay, and if a date is genuinely too tight for print, we say so up front. The free slideshow means the day itself is never empty-handed.

To ship a book we share the recipient's name and delivery address with the print partner. See the Privacy Policy for details.

6. The slideshow

Every project includes a web slideshow at a private share link. Anyone who has the link can view it, so share it with the care it deserves. The slideshow is preserved after delivery so the honoree keeps a lasting copy; the details are in the Data Retention Policy.

7. Our material

The Wishwell name, design, templates, and software are ours or our licensors'. These terms do not give you any right to them beyond using the service as intended.

8. Disclaimers and limitation of liability

We work hard to make every book worthy of the moment, but the service is provided "as is" to the extent the law allows. We do not promise it will be uninterrupted or error-free.

To the fullest extent permitted by law, Wishwell's total liability for any claim arising out of the service is limited to the amount you paid us in the twelve months before the claim, and we are not liable for indirect, incidental, or consequential damages. Nothing in these terms limits liability that cannot be limited by law. Please keep your own copies of irreplaceable photos: we handle them with care, but originals should never live in only one place.

9. Ending things

You can close your account at any time by contacting us. We can suspend or end accounts or projects that violate these terms, and we will tell you why unless the law prevents it. When an account or project ends, the Data Retention Policy governs what happens to the photos, letters, and emails, including the 90-day purge of full-resolution originals and the preservation of the slideshow.

10. Changes to these terms

If we change these terms in a way that matters, we will email account holders and post the new version here with a new date. Continuing to use Wishwell after that means you accept the change.

11. Governing law

These terms are governed by the laws of [jurisdiction to be completed with a lawyer before launch], without regard to conflict-of-law rules.

12. Contact

Questions about any of this? Write to us at hello@wishwellbooks.com. A person reads it.